Volvo Trucks North America was gearing up to launch its highly anticipated Volvo VNL truck model across the U.S. and Canada – their most significant launch in 27 years. To resonate with today's tech-savvy trucking industry, we reimagined their digital experience to match the innovation and ambition of its newest trucks where I played a lead role for the product definition and execution.
Design Lead
Automotive
+991% truck builds
Peak innovation, serving the next generation
Mirroring the in-person experience, inside and out
A digital reveal built on form and function
Giving you the keys to full customization
Volvo Trucks biggest product launch in two decades
Step into your new office on wheels
Clean style with premium feel
A truck experience designed to change everything
Showing you innovation in every details