UI/UX/Animation – Pontus Wellgraf
Development – Anders Åberg


Visual & Motion Lead


UX, UI, prototypes, animations and development support


Avicii documentary and Tim Bergling foundation web experience

My developer friend Anders Åberg and I got reached out to by Avicii's team looking for us to create and develop the web experience for their upcoming True Stories documentary. Shortly after the release and the sad passing of Tim, they returned to us to also create their new Tim Bergling Foundation aimed to prevent suicide, climate conservation and wildlife preservation.

One of the greatest DJ's and music producers

Tim became one of Sweden's biggest music star that helped open the United States' pop market to DJs and producers with his brilliant music. He was nominated for multiple Grammy Awards and credited among the DJs who ushered electronic music into Top 40 radio in the early 2010s


Avicii True Stories Web Experience

A project reel showcasing some of the highlights from the new experience we created

Some of my process

I was thankful to work closely with Tim and his team/family to create these web experiences for his very emotional documentary movie and foundation for suicide prevention

Leading with
impactful transitions

Taking you from one part to the next without visual friction

One site for his story,
the other for his legacy

Both expressing different feelings, yet a style that align with one another

Telling Tim's true story

Taking you from one part to the next without visual friction

Making an impact
with his foundation

Offering different ways to contribute to initiatives

Two projects,
one unified design style

Key design principles were extended and evolved